Why I’m a Laughter Junkie
There I was, an account executive working in the New York headquarters of the world’s top public relations firm when I heard one executive say to another: “Are you having fun?” I nearly choked. Fun?...
View ArticleWrite better news releases: Avoiding mistake #1
This is excerpted from an article I wrote for Tactics, the newspaper of the Public Relations Society of America. *************************************************************************** Would you...
View ArticleWrite better news releases: Avoiding mistake #2
.. This is excerpted from an article I wrote for Tactics, the newspaper of the Public Relations Society of America. Writing—and issuing—ineffective news releases wastes your money, time and energy. You...
View Article3 mistakes that KILL good copy
Hey there! Want to zip up your copy and GRAB your reader’s attention? Then you have got to avoid these 3 mistakes that KILL good copy. You’ll also learn how to fix these mistakes–FAST. Let’s dig in...
View ArticleScore FREE publicity with this insider’s tip
Hey you! Have you ever wanted more visibility for yourself or your business? How about for your product, book or service? Maybe you’ve seen a news show or read an article and thought YOU could have...
View ArticlePublicity tip: 3 ways to start a relationship with a sought-after reporter
Interested in getting more visibility in the media? Let’s say you’ve got a great idea for a news or feature story. You are confident that your story idea is interesting, important and timely. You’ve...
View ArticlePublicity tip: Use the OMG! Factor
If you’d like to get more PR glory for your business, then consider the OMG! Factor. That’s right. The Oh My God! Factor. Here’s what I mean: What about your business provokes such a powerful reaction...
View ArticleWant publicity? Don’t forget this!
Are you interested in getting more publicity for your business or clients? Then don’t forget the secret ingredient that’s essential to making your story idea irresistible to journalists. Once you land...
View ArticleThe expert’s secret to getting published
You don’t have to be a big shot to work with a ghostwriter. But working with a ghostwriter can help you become one. If you’ve ever struggled with a writing project, you know that writing isn’t always...
View ArticleAre you an expert? Know the 7 factors influencing your status
Today’s topic is… YOU. This post will show you: Whether you are an expert 7 factors that influence your expert status. The first thing to know is many experts don’t realize they are experts. And if...
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